Oscar de la Renta: The Pre-Fall 2010 Collection

While we're just officially starting our winter with the first snow storm looming over Toronto last night, the fashion world is already looking far ahead, as in the pre-fall 2010 collection. And while, one of my favorites, Karl Lagerfeld didn't disappoint with Chanel (think Shanghai inspired looks including thigh high red boots), one name and one collection did stand out for me.

Oscar de la Renta has been creating buzz in the fashion industry since well, he first launched his line in 1965. Since then he has gone on to become one of the world's most highly respected designers. Not to mention, he is wildly famous for his long list of celebrity clientelles, including Secretary of State, Hillary Clinton and of course style icon, Sarah Jessica Parker where his name and designs were even referenced in an episode of Sex and the City.

When we think of Oscar, we think of elegance and timeless beauty. We think of the alluring gowns and designs that have adorned the red carpets, including a black strapless number worn by Jennifer Garner at the 2008 Oscars. No matter what, his designs never seem to fail and he has proved that once again with his pre-fall 2010 collection.

What colors usually grace the fall runways did not seem to be the case at the Oscar de la Renta pre-fall 2010 collection. Instead, he uses an array of colors (including pinks, his favorite, and yellows) that we would normally find in the spring collections. And in this stuff economic times, he seems to be using his talent and skills to good use with such a choice. The collection makes you want to need and own his designs. The use of bright colors and femininity brings you back to when you were a little girl and admired the women who were dressed in the most elegant of dresses. De la Renta was once quoted saying that he "designs clothes for women who want to buy them" and he's right. The pre-fall 2010 de la Renta collection definitely makes you want and need to own it. Once again, his great understanding of what women want (or need) has swept us off of our feet.

Below are just some of my favorites from the collection.
PHOTOGRAPHS COURTESY OF STYLE.COM









Until next time, good night and good reading!